For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words

New Slogans

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

A soup in the right direction.Campbell's Well Yes!canned soupsP2017USA
Be Free.Planet Fitnesshealth clubsT2017USA
Big on Quality. Lidl on price.LidlsupermarketT P2017UK
Chew to a better you.Wrigley's Orbitchewing gumP2017USA
Crush Cravings.Metaappetite suppressantP2017Can
Do beautiful business.Xeroaccountancy softwareP2017USA
Do it for yourself.Berleisports brasT2017AUS
Don't just be Insured. Be Inspired.Allianzmotor insuranceT2017AUS
Drive Together.Mazda MX-5carsT P2017UK
Find Your Balance.Tetley Balancetea rangeP2017Can
Find your happy weight.Atkinsweight loss foodsP2017USA
Food dancing is living well.Sainsbury'ssupermarketT P2017UK
For Every Impossible.Jeep Grand CherokeeoffroaderT2017USA
For every little wonder.Johnson'sbaby skincare rangeT2017USA
For Living.BUPAhealthcare providerT2017UK
Fuel Good, Feel Good.Whole Earth

peanut butter

O P2017UK
Get HomeAway from it all.HomeAwayholiday rental servicesT2017UK USA
Go There.Virgin Activehealth clubsT P2017UK
Here to help you prosper.SantanderbankT2017UK
It's a Whole New Feeling.ToyotacarsT2017AUS
It's a wonderful world.Expediatravel companyT2017UK
Let's Burger.Red Robinfast food restaurantT2017USA
Live a little.Virgin Gamesonline gamblingP2017UK
Life Free.Purenon-dairy spreadsP2017UK
Little things make a big holiday.James Villa Holidaystravel companyT R2017UK
Live Fully.Weight Watchersweight loss foodsP2017USA
Live your true age.Seven Seas Perfect 7 Womanhealth supplementsT P2017UK Ire
Lounge companyT O2017UK
Never sit still.Subaru ImprezacarsT2017USA
Oneness.BBC OneTV channelT2017UK
Onwards.HSBCbankT P2017UK
Sail Beyond Borders.Celebrity X CruisescruisesP2017UK
Set the Page Free.Xeroxprinters rangeT2017USA
Tastes Like Better.Silknon-dairy rangeT P2017USA
Team On.Russell AthleticsportswearT2017USA
The Wonderful Everynight.Ikeafurniture retailerT2017UK
What's stopping you?The Open Universityadult educationT P2017UK
Who's In?Mini Cooper CountrymancarsT2017UK
You haven't checked until you've servicesT2017UK
You Want, We Do.Thomas Cooktour operatorT2017UK

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