For Students & Educators

Understand the evolution of an advertising slogan

Read The Art & Science of the Advertising Slogan

Current Wise Words

New Slogans

Media Key:    P = Print   T = Television   R = Radio    O =  Outdoor    Ot = Other

A brighter way.Octopusfinancial servicesT2017UK
A drink to remember.No 1 Rosemary Watermineral waterP2017UK
A new perspective on savings.Coventry Building Societysavings and investmentsT2017UK
A State that Works.Indianabusiness developmentP2017UK USA
A taste of who we are.Molson CanadianbeerT2017Can
A tradition of breaking tradition.The King's GingerliqueurP2017UK
A whole lot of lovely.SunBitescrispsP2017UK
Anyone for Elmlea?ElmleacreamP2017UK
Be Like No One.W2K18computer gamesT2017USA
Be More Italiano.Perfect Italianopasta bakesP2017AUS
Be Savvy, Drink Savse.Savsevegetable smoothiesO2017UK
Be the Meister.Jagermeisteralcoholic drinksT2017USA
Born for mischief.Toyota C-HRcarsP2017USA
Brave by Nature.Highland Springmineral waterT P O2017UK
Bring Home The Root Beer.A&W Root Beersoft drinksT2017USA
Built to build families.Nissan X-TrailoffroadersT2017Ire
Confidence starts here.SunTrustfinancial servicesT2017USA
Connected people are empowered people.Openservetelecoms servicesT2017SA
Designed for YOU.YOU by SkechersfootwearP2017USA
Do Anything.Samsung Galaxy Tab 3computer tabletT2017USA
Do what tastes right. Mom On.YoplaityoghurtT2017USA
Don't get mad, get ETrade.ETradefinancial tradingT2017USA
Drink outside the lines.Glaceau Vitaminwatersoft drinksP2017USA
Eat it for dinner.McDonnellscurry sauceT2017Ire
Eat life up.Ollynutritional supplementsP2017USA
Eat Monday For Breakfast.Arladairy products rangeT P2017UK
Enjoy the colors of summer.Samuel Adams Summer AlebeerT2017USA
Ever Onwards.Hiscoxhome insuranceP2017UK
Everyday made extraordinary.Haagen-Dazsice creamP2017UK
Everyone's Welcome.BBC CBeebieschildren's TV channelT2017UK
Everything you need is inside.Purdey'senergy drinksT2017UK
Experience the Exceptional.Arm & HammertoothpasteT P2017UK
Farmed in harmony with nature.Continentalcooking saucesT2017AUS
Feel Alive!Zesprikiwi fruitO2017AUS
Find The Feeling.MonarchairlinesT P2017UK
Flavour that sings.ClipperteaP O2017UK
For whatever Shapes your family takes.Arnott's ShapessnacksT P2017AUS NZ
Forever discovering.House of Fraserdepartment storeT P2017UK
Get knowing.Credit Karmafinancial servicesT2017USA
Go Beyond Nex Gen. What's Your X?Trend Micro XGensoftwareP2017UK Eur
Go Roam.Three (3)mobile providerP2017UK
Good Different.AldisupermarketT2017AUS
Have you eaten?Leggo'sbottled saucesT2017AUS
Here to serve.Tennent'sbeerT2017UK
Host one to remember.Stella ArtoisbeerT2017USA
It all starts with skin.Mustelasun protectionP2017UK
It's time for Elliman.Douglas Ellimanreal estate servicesP2017USA
It's what connects us.HBOTV channelT2017USA
Journey in Style.LaufenntyresP2017USA
Just Add Asda.AsdasupermarketP2017UK
Keep Today and Tomorrow happy.AMPinsurance rangeT2017NZ
Let's Get Living.Hivehome technologyT O2017UK USA Can
Life. Style.Renault SceniccarsO2017UK
Live for the story.Canondigital camerasT2017UK Eur
Live the Hooch life.Hoochalcoholic drinksO2017UK
Love Happens HerePride in LondonLGBT campaignO T2017UK
Made of Brazilian Summer.HavaianassandalsP2017UK
make life a little easier.Simpsons & OMO

white goods, laundry detergent

March On.DSW Designer Shoe Warehouse

footwear retailer

Mountains of taste.AlpencerealT2017UK
Nothing Compares.So Deliciousdairy free icecreamT2017USA
Now you're in the game.TABsports bettingT P2017


OH IT'S ONToday FMradio stationT2017Ire
Play On.9 barcereal barP O2017UK
Radio for real sports fans.talkSPORTradio stationP2017UK
Reach For The Beach.Vita Cocococonut waterP2017UK
Spend it Well.M&Sdepartment storeT P2017UK Ire
Start with EnconaEnconabottled saucesP2017UK
Stay Happy.Jury's InnhotelsT2017UK
Taking back the game.888Pokersports bettingT2017UK
Taste the day.Belvitaprotein biscuitsP2017USA
Thank goodness.Dolmiobottled saucesP2017UK
The Nut Nut's Nut.KP Nutsnuts rangeT2017UK
The only Italian you need to know.ZafarellipastaP2017AUS
The Spirit of a Nation.VantagespiritsP2017AUS
This creek runs full.Knob CreekwhiskyP2017USA
This is you to the power of IBM. you IBM.IBMsoftwareP2017UK
Thrive on Change.DXC TechnologyIT servicesP2017UK
Together #WePlayStrongUEFA Women's Champions Leaguewomen's footballT2017UK Eur
We love to give.Fly Buysretail loyalty schemeT2017NZ
What if all holidays were British Airways Holidays?British Airways Holidaysairlines, tour operatorP2017UK
Where there's Fab, there's fun.


ice lolliesO2017UK
Where to?Ubertaxi serviceT O2017UK
Who wins if you win?LottolotteryT P2017UK
Why you love your smartphone.Qualcommmobile phonesP2017UK

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