It's time the great advertising lines earned some recognition.

Slogans, straplines, taglines, end lines, payoffs, claims and signatures - even some headlines.

The Advertising Slogan Hall Of Fame, sponsored by AdSlogans.com, recognizes excellence and best practice in advertising, benchmarking creativity -- identifying the best in branding.

Our selection panel reviewed 100 slogan nominations in the third round, to come up with 31 new members.

Judging criteria included individual opinions as to whether a line did or did not merit inclusion in The Advertising Slogan Hall of Fame.

Through a complex series of algorithms 31 more slogans were selected and inducted into the Hall of Fame.

The top-scoring slogan in the third round was AT&T's "Reach out and touch someone." In the second round it was KFC's "Finger-lickin' good!" The leader in the first round (in 2000) was "Beanz meanz Heinz'.

Listed alphabetically, click here to see our new inductees.