| Permission
is granted for the use of the following materials
(except Wise Words, which has individual permission
requirements) by students and educators at no charge
provided the following acknowledgements are made:
Source:
adslogans.co.uk www.adslogans.co.uk © 2002 Timothy
R V Foster
We would appreciate an email: 
acknowledging such use.
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What's your need? |
What we can do for you |
Go to |
| To
understand what drives the creation of a new slogan. |
Description
and flow chart of steps involved. |
Understand
the Evolution of an Advertising Slogan
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| |
| To
understand the basic characteristics of an advertising slogan. |
An
article that describes the 25 key factors of a slogan, with
many examples. Important theory. |
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| |
| To
create a new slogan. |
A
questionnaire and worksheet designed to stimulate ideas. |
 |
| |
| To
measure the effectiveness of a slogan. |
A
diagnostic tool that scores a slogan, shows strengths and
weaknesses. |
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| |
| To
see samples of slogans for different brand categories |
Category
listings with samples. |
Brand
Categories |
| |
| To
read a variety of articles about slogans. |
An
anthology of facts and opinion. |
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| |
| To
test your brand savvy. |
Weekly
advertising slogan quiz. |
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| To
review some of the great historical slogans |
See
what has been judged best by experts. |
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